Event Lead Generation
Find Opportunities Around Trade Shows and Events
We research relevant exhibitors, attendees, sponsors and businesses connected to industry events. Prospect data can then be used for pre-event outreach, appointment generation and post-event follow-up.
Speak with our team →The bottleneck
The team spends too much time finding prospects and too little time speaking with people who fit.
How we put it to work
- Define the job. For Event Lead Generation, agree what “find opportunities around trade shows and events” means in your business and who owns the outcome.
- Prepare the inputs. Define the buyer, market, qualification criteria and acceptable data sources.
- Build the delivery. Find and deduplicate relevant prospects, add context and send qualified opportunities into the sales process.
- Test the exceptions. Review data quality, outreach permissions, opt-outs and qualification decisions with the team.
- Launch and measure. Record a baseline, launch with a limited scope and compare the same measures over an agreed period before expanding.
Measure the impact
Start with your current performance and compare the same measures after launch:
- Qualified conversations per campaign
- Research minutes per accepted prospect
- Invalid contacts and opt-outs per campaign
Results depend on your starting point, volume and setup; these are measures to track, rather than promised results.
Make event lead generation work for your business
Tell us what you use today and where work gets stuck. We’ll scope the right first step with you.
Speak with our team →